To exhibit its clothing range for the year 2022, Madame has sent off a video crusade highlighting Bollywood entertainer Tara Sutaria. According to the brand, summer season is the ideal opportunity to wear a clothing which causes one to feel good in their skin. Madame has thought of a late spring assortment.
This year, the brand has joined forces with Sutaria and brought her locally available as the brand diplomat of Madame. This is the primary video crusade which the brand has delivered as a component of this cooperation. The mission, delivered with the slogan 'Make Now Yours', is themed around living each second without limit, so you can review every single second. As per Sutaria the brand reflects all that an Indian lady represents like boldness, assurance, opportunity, and beauty "A brand that has likewise been a #1 of dig for quite a while," she added.
For Sumedha Jain, head, promoting and interchanges, Madame, there could be no more excellent second than now and there could be no greater individual than you to get each short lived an open door to observe, Let the sun be your spotlight as you #MakeNowYours with Madame," she expressed.
The company has created a range of collection such as the daisy mist, pink caravan, sorbet blue, lilac sage, indigo breeze, saturated blends and pastel checks among others. It is aimed at inspiring modern women to be chic, bold and brave.
In 1993, the brand was created to meet the fashion needs of progressive and modern Indian women. Madame opened its first store in 2002, and it now has over 150 storefronts and claims to have achieved over 700 retail touchpoints across the country. The company which claims to have achieved its sales target last fiscal, has set an aim for a 50% growth in its overall business in the current financial year. The brand is also vended through shop-in-shop stores like Kapsons, large format stores like Shoppers Stop, online marketplace such as Myntra, Ajio, Flipkart and Amazon, and its own online store, glamly.com.
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